Marketing
Google Ads and Facebook Ads are valuable marketing platforms for generating high leads and profits. There is a great battle between (Google Ads and Facebook Ads) who wins. The answer, however, is more complex than it sounds, especially when two industry titans stand against each other. In today’s blog post, we’ll briefly discuss Google Ads and Facebook Ads, and comparisons one by one. Before comparing both advertisement platforms, you need to know want is Google Ads and Facebook Ads are. Stay with us to get details.
What Is Google Ad?
Google ads is a paid system that allows brands to deliver their business promotional messages via the Google network. Approximately 2 million websites are on the Google network, and nearly 3.5 billion website pages are searched daily search on it. Google Ads offers a variety of advertising options that’ll help its users to convert their consumers. Its paid search-based offers allow entrepreneurs to target their users based on the search queries they enter on Google.
Primary Objective Of Google Ads
- It’ll generate high leads on the search engine results pages (SERPs)
- Display ads to expand your reach through relevant third-party websites
- Shopping ads to increase sales
- Maps ads for brick-&-mortar location
Note: you can use Google Ads to drive traffic to your website, foot traffic to your location, and inquiries.
What Is Facebook Ad?
Facebook ads are paid marketing campaigns allowing businesses to spread brand awareness and promotional deals to targeted users. Its basic aim is to promote products and services through publications or text, images, or video ads. It is a marketing channel widely used by organizations and individual website hosts to target great business possibilities.
Primary Objective Of Facebook Ads
- Build brand awareness by designing a promotional campaign
- Target a massive audience within your budget constraints
- Help to sell more products online
- Better to advertise your website
- Find new ways to earn money with your content
Google Ads VS Facebook Ads
Google Ads and Facebook Ads can target massive audiences via advertisements. They can work powerfully together, especially when it comes to remarketing. Now the main question comes to the entertainer’s mind, What’s the difference between Google Ads and Facebook Ads? The main difference between Google Ads and Facebook Ads is how to showcase products/services to consumers. Facebook shows ads to its users based on their interests, while Google shows relevant ads to those specifically searching for your product.
Google Ads VS Facebook Ads Comparison Table
| Points | Google Ads | Facebook Ads |
|---|---|---|
| Buyer Intention | Best for purchase intent | Best for brand awareness |
| Targeting Audience | targeting potential customers by keywords with some demographics targeting capabilities | targeting potential customers by demographics, interests, behaviors |
| Cost | Pay per clicks | Get more exposure & clicks |
| Size of Audience | Approximately 3.5 billion searches every day | Approximately 1.59 billion daily active users |
| Audience Engagement | 45% of entrepreneurs experience engaging their ads on Google than on Facebook | 52% of entrepreneurs experience better user engagement via Facebook ads which is more than on Google |
From the above brief comparison, you’ll get a better idea about Google Ads and Facebook ads utility and proficiency. Both are equally favorable to advertising any business. Whether you go with Google Ads or Facebook Ads, your ad campaigns will only magically multiply your business revenue and bring conversions. We recommend you finalize your advertisement platform and clear your business goals, objectives, and budget.
If you newly develop your business and need to generate high leads and get more sales, then Google ads will provide you with a better return on your investment. Remember that Google Ads generally require a larger advertising budget than Facebook ads.
Conversely, if you have a low budget and want to increase your brand recognition and boost sales, then Facebook ads will be a better advertising option to get high leads and increase your profit ratio.
Note: The best way to find out which platform will be favorable for your brand recognition is to experiment with both. Start with a minimum budget and keenly observe how each platform performs. Then, you can scale up your advertising budget on the platform that gives you a better ROI.
