Everyone wants to get a high-ranking on-search engine. To get a higher ranking, Google ads and SEO play a vital role in building your brand story. SEO strategies upgrade your website to rank higher in organic rankings by using specific targeted keywords and key phrases. On the other side, Google ads are paid advertising that allows businesses and website hosts to bid on the chance to show their business ads on Google.com. Both Google ads and SEO can help you enhance your online visibility on search engines. Mostly entrepreneurs and website hosts are getting confused “What is better SEO or Google Ads?” Before hitting the main point, we’ll briefly explain Google ads and SEO one by one; to make it clear, let’s check the definition;

What Are Google Ads?

Google Ads is also known as pay-per-click (PPC). It allows you to land your business at the top of search results. When you avail of the Google ads opportunity, your Google campaign ads will appear on the;

• Search Ads
• Shopping Ads
• Local Search Ads
• Display Ads & Google Display Network (GDN

Google Ads are best for companies and individual website owners to focus on leads and sales. It’ll be best for those who want to get immediate results.

How Does Google Ads Work?

Every business wants to be on the first page of search results. Google Ads will help you boost your business by advertising your business. Each time when an online user clicks on a specific ad, you pay Google an exact amount for that click. An average click is around $3 to $5 per click.

Advantages Of Google Ads

• Get in the top 5 positions on Google search results
• easily target local audience
• Can set hours or time duration to show your ads
• Drive customers to a targeted landing page
• Track conversions

Disadvantages Of Google Ads

• Not getting a long-term solution
• Costly
• You can only use 1 website or domain per account
• Ads show up by highlighting “Ads” labeled

What Is SEO?

SEO stands for “search engine optimization.” It is a process of improving site visibility in search engines (Google, Bing). SEO strategies help you to approach more people to spread your brand awareness among your online users. You can optimize your site and drive more traffic via SEO to get high leads over search engines.

Types Of SEO

• On-Page SEO
• Off-Page SEO
• Technical SEO

How SEO Works?

SEO might be the best option if you are looking for a long-term solution to get high leads over search engines. SEO involves content creation, website optimization, and tracking progress over time.
SEO involves improving website performance by increasing traffic and optimizing site conversions. A site with great SEO will load fast, have quality content, be easy to navigate and be easy to use for site visitors.

Advantages Of SEO

• he long-term solution to get the prominent lead
• Get organic traffic
• Cost-effective, don’t need to pay for clicks
• Higher trust rate
• Google prefers to rank optimized websites

Disadvantages Of SEO

• It’s a long-time project; it takes 3 to 6 months to get results
• The consistent effort required to sustain position or rankings
• Requires long-term investment and time

Which Is Better, Google Ads Or SEO?

To get high-ranking marketing strategies to play an important role in establishing web identity in your marketplace. Now from the abovementioned details, you’ve got the essential details about Google Ads and SEO. Both marketing strategies differ from each other on the bases of their features and result duration. If you want to get urgent results, Google Ads are the best digital marketing strategies that can bring you more leads and sales in a short period. On the other side, if you need long-term high performance with consistency to generate organic traffic, we suggest you invest in SEO to enjoy long-term digital success. Again, both Google Ads and SEO are the best to get high leads and sales. Before finalizing any of them, you need to look at your budget and period to get the ultimate results and determine the one that works best for your business.